Email is a great tool to generate interest and sales for your business. It is a way through which you can communicate to an audience that asked for your information when they subscribed, so chances are these people are actually listening.
Successful email marketing is used to build loyalty and this loyalty is later used to increase sales. This is the final purpose and to get to it is mandatory to plan ahead.
Your email marketing plan is something that needs to be done before any other action. The main categories of your plan are the purposes, the subscribers and timeline of your emailing. You have to build your plan around them and have a very clear idea of what you would want to accomplish.
Set your goals
The most important part of your plan is what you want to achieve with your campaign. Don’t start a campaign without having a goal in mind. Goals may vary depending on circumstances.
In the beginning, you might want to increase subscribers or focus on increasing click-rates. Later on, you may want to set your goals around increasing online sales or repeat sales. Whatever is your goal, you have to determine your subscribers to do something, to take action.
After stating your goal you need to think about the next steps: how you’ll achieve your goal and how you’ll measure you goal.
Define your readers
Fill out your database with as many information as possible, get to know your customers so you can send them useful information related to their expectations and interests. A good offer sent to the wrong will have no benefit for your sales.
Knowing your list will help you segment by relevant criteria and send the right messages. You have to relate your campaign’s purposes to the specific of the segment you are targeting.
Plan the timing
You need to plan the frequency of your campaign according to your goal. In some cases you need to send an email weekly, in others monthly, it depends on the amount of information you think your subscribers need.
Don’t irritate them, but also don’t let them forget about it. It is best to establish a day of the week or the month.
For example, if you make of a tradition of sending your emails every Friday and you respect it, this is the first step in creating a relationship. They will expect your email every Friday, sending it sooner or later may be disturbing.
According to the frequency you established, you need to have a timeline that will help you work at your campaigns. The timeline means established every task you need to do and estimating how it will take in order to create a calendar of your activities. Plan it according to what you have to do and stick to it, avoid procrastination. Deciding on your timeline ahead of time can help you plan the content and delivery dates of your messages.