Archive for December, 2010

What’s an email marketing plan?

Tuesday, December 28th, 2010

Email is a great tool to generate interest and sales for your business. It is a way through which you can communicate to an audience that asked for your information when they subscribed, so chances are these people are actually listening.

Successful email marketing is used to build loyalty and this loyalty is later used to increase sales. This is the final purpose and to get to it is mandatory to plan ahead.

Your email marketing plan is something that needs to be done before any other action. The main categories of your plan are the purposes, the subscribers and timeline of your emailing. You have to build your plan around them and have a very clear idea of what you would want to accomplish.

Set your goals

The most important part of your plan is what you want to achieve with your campaign. Don’t start a campaign without having a goal in mind. Goals may vary depending on circumstances.

In the beginning, you might want to increase subscribers or focus on increasing click-rates. Later on, you may want to set your goals around increasing online sales or repeat sales. Whatever is your goal, you have to determine your subscribers to do something, to take action.

After stating your goal you need to think about the next steps: how you’ll achieve your goal and how you’ll measure you goal.

Define your readers

Fill out your database with as many information as possible, get to know your customers so you can send them useful information related to their expectations and interests. A good offer sent to the wrong will have no benefit for your sales.

Knowing your list will help you segment by relevant criteria and send the right messages. You have to relate your campaign’s purposes to the specific of the segment you are targeting.

Plan the timing

You need to plan the frequency of your campaign according to your goal. In some cases you need to send an email weekly, in others monthly, it depends on the amount of information you think your subscribers need.

Don’t irritate them, but also don’t let them forget about it. It is best to establish a day of the week or the month.

For example, if you make of a tradition of sending your emails every Friday and you respect it, this is the first step in creating a relationship. They will expect your email every Friday, sending it sooner or later may be disturbing.

According to the frequency you established, you need to have a timeline that will help you work at your campaigns. The timeline means established every task you need to do and estimating how it will take in order to create a calendar of your activities. Plan it according to what you have to do and stick to it, avoid procrastination. Deciding on your timeline ahead of time can help you plan the content and delivery dates of your messages.

Christmas is near, prepare your emails

Tuesday, December 14th, 2010

Any email sent is a tool made to help you attract new customers and increase sales. Christmas is near and you can use this opportunity to get to your target.

This time of the year you have to think about how to make your messages and wishes get to your subscribers. Themed email marketing campaigns can help you to activate your subscribers. The Christmas messages act like a reminder of the shopping season and this holiday period is used by many companies as a way to make more selling. So you have to find a way to differentiate and stand out from the crowd.

Find out more

Christmas is a great opportunity to get to know your customers better. You can use the period leading up to the Christmas shopping time to learn about the individual customer behind each email address. Get to know more about customer’s preferences before Christmas.

Email marketing in the holiday period is a good time to engage in conversations. Today’s consumers have the power. They demand conversations that acknowledge that you know them and their individual preferences and interests. Preparing for Christmas with two-way dialogue that listens to customers is very important. Of course, this is a good marketing practice that you should use all year round.

Plan it wisely

Since Email marketing will be widely used this season, don’t wait until the last minute to send out your offers, of course, other than the ‘last minute’ offers that you should not forget about. Have the clearest subject lines possible to make your emails stand out from all the others.

Build the list

Create targeted lists of products to help your customers complete their Christmas shopping. What someone purchased last year is not the only segment you should think about. What did your subscribers have been buying as gifts so far or segments based on demographics are also alternatives to keep in count.

Be creative

Your goal is to help you customers build their shopping lists. Send them emails they will find interesting and also be interested in sharing.

For this period you need to think of ways to stand out because everybody is selling and everybody is buying. Good copywriting can make the difference.

It is very important for engaging customers and making the sale, also for proving the essential information about the product you want to sell.

Reward the loyal ones

Christmas time is a great time for developing loyalty offers for your subscribers. Thank them for being loyal. This time of year is an opportunity to reward your loyal customers with special offers.

Segment your list and send targeted offers for products you know they are interested in.
How are you preparing for Christmas?