Even though email is a form of communication that has the purpose of creating a relationship with the subscribers, in email marketing practice there is a habit of sending emails from “no-reply” adresses. This is not recommended because it shows that you are unavailable to receive an answer from them about your message.
Communication based on dialogue
Email is a two way communication. If you start it you need to be ready to receive some answers. You can’t pretend to have the right to send a message, if you are not open also to receive feedback from your subscribers.
Another problem is that not being available to talk with your subscribers you can compromise your email marketing campaign. Because every email sent should be an opportunity to raise the subscriber’s interactivity. Even if the interactivity you want from them is to click on your links or to give you the information you requested through a form, don’t deny their chance of writing back to you the way they choose to. If they gave you permission to send them emails, you should do the same for them.
In conclusion, using the “no-reply” adresses it’s not recommended in email marketing, either is for newsletters or other messages that you send.