Relevance is one of the most important things that you have to keep in mind to optimize the results of your email marketing campaigns. To raise the relevance of your sent emails you have to do an efficient segmentation of your list.
In email marketing you need segmentation because your list of subscribers is not an homogeneous group, and sending one kind of message will not meet the expectations of the majority. Still you don’t have to confuse lists with segments.
Lists and segments
The list is a group of contacts that changes only when you add or remove some of them or when someone subscribes or unsubscribes for your newsletter. Lists are useful to organize the subscribers.
And also, a list can be made with confirmation from the subscriber or not. This means that when someone subscribes to a newsletter will not receive it until he will confirm his subscription by clicking on a link in the email received right after he subscribed.
With Womsend you can create and edit lists by going to the section Subscribers->Lists.
When you create a subscribe form, you have to associate where the people that subscribe to your newsletter to be registered.
The segment is a group of contacts based on a specific criteria. For example, you can make a segment with all the male subscribers, age segments (between 25 and 35 years) or subscribers from a specific city, according to want you want to communicate. A segment can be static or dynamic, you can set the segments to update automatically. For example, if you segment by age, when a subscriber no longer meets the criteria he will be eliminated from the segment.
To create segments using Womsend go to the section Subscribers->All subscribers. First you create a filter (the criteria by which you wish to sort subscribers), the you will be able to see all the subscribers that meet that criteria. Then you need to save all of them as a segment.
To edit the name, description or “Update automatically” option go to the section Subscribers->Segments.
The lists are group of contacts in which users are registered when they fill in the subscribe form and the segment is a group that you can set as an administrator of the lists, according to some filters. The subscribers does not have the chance to see or choose in which segment he is.
Through the preference page your subscribers will tell you alone which information they want to receive from you. On this page you will put the lists and they can choose which is the list they want to be included in. Be careful: on the preference page they will not see the segments of your list, they will only see the lists and a short description. Subscribers aren’t able to see the segment they are included and neither have the possibility to choose between segments. To find out more about adding the preference page to your emails read this article.