Archive for October, 2011

Email marketing is profitable

Monday, October 31st, 2011

Email is one the most powerful marketing tools. Many wonder if email is being replaced nowadays where the possibilities of online technology are every day more competitive, if email has not been replaced by blogs or social media.

According to a study by Direct Marketing Association, email is at the top of marketing tools as being the most profitable. An email makes over 40$ for every dollar invested, comparing to catalogue – 7.3$ and online advertising 19.72$.

Why is email an efficient marketing tool

  • Allows precise targeting
  • Generates direct sales
  • Builds relationships and loyalty
  • It is measurable

Offers and promotions in email generate sales or subscriptions. Informative newsletters help offline sales by sending people to the stores, building awareness and a relationship and setting the basis of customer loyalty.

Email is a very profitable marketing tool, and using it in communication can be done with little costs and great benefits. With email marketing you can obtain remarkable results with little time and even fewer money.

How to monitor subscriber activity

Friday, October 7th, 2011

If you are using Womsend,  it’s very easy to keep track of your subscribers activity. You can see which are the active subscribers and which are the inactive ones. This way you have the possibility to reactivate the inactive ones. They are an important resource and you don’t have to neglect them.

Our system calculates a score for every subscriber depending on his activity. When opens a message the subscriber receives some points, for a click he will receive more and for a purchase even more points. The subscriber will have more points if his activity in your newsletter is recent. The more time it passes since his last action, the fewer points he has.

Subscribers will have activity scores from 0 to 100. The most active subscriber will have the highest score (100) and the others will have scores according to his. For example, a subscriber with the score 100 is twice more active then a subscriber with the score 50.

If you have a Womsend account, you will be able to see the quality score of your subscribers entering the section Subscribers ->All subscribers and at every contact you will see a value named “Quality score”.

Segmenting list according to subscriber activity

You can use this feature to segment subscribers according to activity criteria.
You can create a segment based on a higher and lower limit of the quality score. This way you can have a segment with the most active subscribers to repay them and you can have a segment of your least active subscribers to you can come up with ways to reactivate them.