Email is one the most powerful marketing tools. Many wonder if email is being replaced nowadays where the possibilities of online technology are every day more competitive, if email has not been replaced by blogs or social media.
According to a study by Direct Marketing Association, email is at the top of marketing tools as being the most profitable. An email makes over 40$ for every dollar invested, comparing to catalogue – 7.3$ and online advertising 19.72$.
Why is email an efficient marketing tool
- Allows precise targeting
- Generates direct sales
- Builds relationships and loyalty
- It is measurable
Offers and promotions in email generate sales or subscriptions. Informative newsletters help offline sales by sending people to the stores, building awareness and a relationship and setting the basis of customer loyalty.
Email is a very profitable marketing tool, and using it in communication can be done with little costs and great benefits. With email marketing you can obtain remarkable results with little time and even fewer money.