Archive for November, 2011

Mistakes that get you reported as a spammer

Monday, November 28th, 2011
Email clients make very accessible reporting unsolicited emails. To avoid black spots on your reputation and keep your delivery rate high you need to understand what may get your emails reported as spam and how to keep a lower spam rate.

What to avoid

1. Single opt-in subscription: collect the email addresses using a subscription with confirmation. This you will avoid sending emails to people that were subscribed by someone else and receiving your messages will determine them to report you as spam.

2. Using a “From” address of freemail or any other domain that isn’t yours it’s not a good idea. Your subscribers will be unable to identify you, you will have no credibility and they will report you. Another possibility is that your emails will get directly to Junk email folder. If you have a freemail address at “From”, for example and Yahoo servers don’t allow sending emails with their addresses, spam filters will give you a higher spam score and it’s most likely for your emails to get delivered in junk email.

3. Using a generic subject that doesn’t say anything about the content this message does not bring any reason for the subscriber to receive your information. Example: “Email newsletter November”

4. Using repeateadly the same message or a very similar one – if your newsletters have similar subject or even the same, you will not be able to convince anyone to open them more than once. After being repeteadly ignored, your newsletters are likely to go directly to Junk.

5. Misleading subject – using a misleading subject to bring more opens is a tactic that will not work on a long term. You will lose your credibility and if you don’t get a lot of spam complaints for misleading content, you will get less opens in your next newsletters.

6. Hidden unsubscription link – do not hide the unsubscription link or button, it will not help you at all. Subscribers have two ways to get rid of your newsletters: unsubscription or spam button. Give them the easy way to the first one.

Newsletter subscription: single opt-in or double opt-in

Monday, November 21st, 2011

The list is an important part of email marketing. Many may think that the bigger, the better, but the quality must not be neglected. When you are building your list one of the most important things is how you collect your email addresses.

1. Single opt-in: consist in including the email addresses in the list only be submitting it in a subscription form. The subscription to the newsletter it’s made without receiving any confirmation link in your email. Giving the email address when purchasing a product and giving the consent to receive commercial information is considered subscription to the email newsletter as well.
The advantage of single opt-in is that you can build o bigger list in short time, but it’s efficient when it comes to quality, not quantity.
The disadvantage of this subscription method is that users can give fake or non-existent addresses and even if they are valid, they may belong to other persons and this will lead to spam.

2. Double opt-in: the subscription is completed in two steps. The user is not directly added to the list when he submitted his address in the form. He will receive a confirmation email to activate a link if he wants to be added to the list.
The advantage of this method is the fact that you can build a list based on quality, with confirmed email addresses, avoiding the possibility to spam unwillingly.
The disadvantage of this kind of subscription is the fact that requires an extra step from the user, and some may get lost in the process. The confirmation email may not get in time, it may get in the Junk mail folder or it may not get to the user’s inbox at all and he is not able to complete the subscription process. The solution to make sure that the subscription process can be completed is to send the confirmation emails from an IP and domain with very good reputation – used only for sending this kind of messages. This how Womsend service send these emails to make sure that they will be delivered.

So the single opt-in is efficient if you want to have a big list, the double opt-in is the most recommended in order to have a good and qualitative list with confirmed email addresses.

Permission in email marketing

Monday, November 14th, 2011

In email marketing permission is defined as the consent to receive commercial information through electronic mail. Permission cannot be assumed, it has to be given explicitly. Having a permission is the first step that needs to be done to build a list. Getting the consent for the prospects before sending anything is mandatory.

It takes time and investments to build a list based on permission and prospects really interested in your information and that are looking forward to receive your emails, but the success of an email marketing campaign is not directly proportional with the size of the list or the number of emails sent. Permission brings better results and the possibility to build a relationship with the prospects.

Advantages of a list based on permission:

  • Higher delivery rate
  • Higher opening rate
  • Lower spam rate

Without permission, sending email newsletters is called spam. This definition includes two requirements: sending bulk emails and having no permission for it.

The unsubscribe link

The permission given can be revoked at any time, that’s why subscribers should be able to unsubscribe to your newsletters whenever they want to. The unsubscribe link must be in every email sent. It is not a good ideea to make it less visible, with a smaller font or a less visible color. If your subscribers want to unsubscribe, give them the possibility to do it without hitting the spam button.