After having established the segmentation criteria for your list and the frequency, you need to work on the content you are offering to your subscribers in order to get high indicators.
Having the permission and staying relevant are the essential elements in email marketing that can help you build a relationship. The second step is to find out what information your subscribers what to receive. A survey can be very helpfull with this. Also, ideas for content can come from carefully observing the indicators of the previous sent newsletters or the traffic ones on your website or blog. See what your users read and develop those subjects.
Generally, the subscribers will not be very happy with receiving only sales newsletters, you need content that will convince them about your products benefits.
Your can personalizate your content so you can reach your target better. For example, using thelast name of the subscriber in the header of your message. „Hi, Andrew!” instead of just „Hi” can help you win his attention for the lines below.
Placing the important information
The important information needs to stand on the top of the newsletter in order to gain the reader before he abandons the email.
If you are using Womsend you will be able to analyze the click rate on every link according to it’s location. This way you can optimize the positioning of the information and other design elements in the newsletter.
The subject line- the key to high open rates
The subject is the first contact that your subscriber has with the email. It’s the only chance you have to convince him to open and read the information. A good subject line should be concise and based on facts, without metaphors.