Email marketing and social media

Social media plays an important role concerning gaining and maintaining clients. In the same time, email stays one of most important communication tools in marketing. Integrating the two means having more chances to get where your clients and potential clients are.

The real potential of integrating social media and email comes from their capacity to engage the target in a conversation, it’s the opportunity to determine people to talk about your business in social networks. Still, the two tools are different, emailing means individual communication, while social media targets more people at once.

How to integrate the email and social media

1. Links in newsletters
First step in integrating the two tools is offering links to your profiles in social media. This way you can use your email list to build up your presence in social media. Invite the subscribers to follow you on twitter and like you on Facebook or any other social networks you are on. You will have a starting point to share your content in social media. Sometimes it’s not enough to just put the link in your newsletter and expect people to click on them. You need to attract them with a reason to enter your profiles. For example, you can invite them to click to participate to a contest you are organizing on Facebook.

2. Invite fans to subscribe to your newsletter
In the same way that you use your email list to attract fans in social media, you can do it the other way around – use your presence in social media to determine users to subscribe to your newsletter. For example, on Facebook you can develop a tab that contains the subscription form to your newsletter.

3. Links on the unsubscribe page
This is a feature of Womsend and it can help you in the situations when your subscribers don’t want to receive your emails anymore. If you use Womsend you can put links to your social profiles on the unsubscribe page for the ones who want to stay connected to your news in another way. More about this feature you can read here.

In conclusion, email and social media don’t eclude each other, on the contrary they can be integrated very well to serve the same goal: promoting your content and enlarge your reached audience.

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Tags: email marketing, facebook, social media, twitter

This entry was posted on Monday, September 12th, 2011 at 4:59 pm and is filed under Email Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.