How to avoid being reported as Spam

Consumers think of spam a bit different then marketing people.

Spam from marketing point of view – sending unsolicited emails. If you send newsletters to a person that didn’t give their consent to be put on your list, this means you are spamming.

The same is valid also from the legal point of view.

Spam for the consumer – any email they don’t desire, either is solicited or not.

So, if you have the accept of all the people in your list, you are covered legally and ethically, but you should also consider the reasons why subscribers may think of your newsletter as spam if tou want  to avoid reports.

Why subscribers think of your newsletters as Spam

1. They forgot they once subscribed

People subscribed to your newsletter, but haven’t heard from you in a while, so they forgot about the subscription.

What you should do:

You should set a newsletter frequency and stick to it. Don’t make pauses too big. Also, it’s good to send “Welcome emails” to new subscribers, you remind them about the subscription.

2. They can’t recognize the sender’s name

Users subscribe to the list of the X company, but receive email with another name.

What you should do:

You need to have the From line easy to recognize and consistent – don’t change it too often. If you what to communicate in the name of an influencing employee mention in the From line the name of the company.

3. Too many emails

If you are too eager to send a lot of emails and become intrusive, you will be reported as Spam.

What you should do:

As we said previously, it’s recommended to set a frequency, so people will know when to expect emails from you. Keep into account that subscribers inboxes is already very crowded and if you don’t need to send too often, don’t do it – that depends on how perishable is your information.

4. Your newsletters are not what you promised

The subscribers submitted his consent to a newsletter about laptop price offers and he gets photo cameras offers.

What you shoul do:

Stick to your promises.

5. Where is the Unsubscribe button

People just what to unsubscribe sometimes. If they can’t find an easy way to do it, they will push the Spam button to get rid of the email.

What you should do:

Don’t hide the Unsubscribe button, it’s better to keep it visible, in the header.

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