How to build your list with AdWords

How to build your list with AdWords

If you want to get good results quickly in raising your sales, but also building your list, you should get started with Google AdWords.

If you need to build your list with AdWords you have to create a special landing page with an opt-in  and all the information the user needs to know about your product/service in order to convince him to subscribe. The success of the campaign stands mostly in the relevant keywords and the way your landing page is built.

  1. Relevant keywords

Use relevant keywords for your domain, don’t try to bring users on page by using irrelevant keywords. It’s just a way to increase your bounce rate.

  1. Convince them to subscribe

In your landing page you need to have all the necessary information to convince users to subscribe. Un extra reason will be very good: a promotion, a voucher, a document they will receive after subscribing.

If you are not convinced that AdWords is the best choice for your business, below you have some of the most important advantages for this type of advertising.

Why should you invest in AdWords

Huge traffic – More than 200 million searches on Google everyday

Immediate results – Once you set the ads you will start getting visitors

Relevant visitors – Google AdWords gives you the possibility to target precisely. When you are setting the campaign you need to choose the most relevant keywords. Just the users that search those keywords will be able to see your ads. A side from that Google offers other targeting possibilities: geographically (you can set the ads only for a town), or by language etc.

Optimized expenses – If you are optimizing your campaign you can reduce your costs. Optimization consist in removing the irrelevant keywords and this means that the cost per click may drop if you have relevant keywords. Still, if you are on the domain with tough competition (real estate, for example) the cost per click may reach high values.

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