Posts Tagged ‘content’

Create efficient content for email newsletters

Sunday, July 22nd, 2012

After having established the segmentation criteria for your list and the frequency, you need to work on the content you are offering to your subscribers in order to get high indicators.

Having the permission and staying relevant are the essential elements in email marketing that can help you build a relationship. The second step is to find out what information your subscribers what to receive. A survey can be very helpfull with this. Also, ideas for content can come from carefully observing the indicators of the previous sent newsletters or the traffic ones on your website or blog. See what your users read and develop those subjects.

Generally, the subscribers will not be very happy with receiving only sales newsletters, you need content that will convince them about your products benefits.

Personalization helps

Your can personalizate your content so you can reach your target better. For example, using thelast name of the subscriber in the header of your message. „Hi, Andrew!” instead of just „Hi” can help you win his attention for the lines below.

Placing the important information

The important information needs to stand on the top of the newsletter in order to gain the reader before he abandons the email.

If you are using Womsend you will be able to analyze the click rate on every link according to it’s location. This way you can optimize the positioning of the information and other design elements in the newsletter.

The subject line- the key to high open rates

The subject is the first contact that your subscriber has with the email. It’s the only chance you have to convince him to open and read the information. A good subject line should be concise and based on facts, without metaphors.

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Content is king – use it wisely

Friday, March 18th, 2011

An efficient email has several elements: design, navigation, links, and one of the most important elements is the content.

In order to have a successful email marketing campaign you need to offer your subscribers something they are interested in, try to be relevant. The relevance is influenced mainly by the content and the targeting. People don’t want advertising, they want useful content. Your emails will be opened if you offer a content that brings a benefit.

Get to know your subscribers

Big part of offering the right content to your subscribers it begins with the good targeting. You can make great content about your business that is not interesting in any way for your subscribers. Many emails get to the inbox of one person, the attention span is low and you need to make your subjects stand out from the crowd. Is every day harder to get a click or to get a conversion.

Keep testing

Guessing what’s in the mind of your user it is not easy, you will not be right always. The surest way is to test. You can try various types of content and pay attention to your stats when you are doing the evaluation. It’s a process that requires monitoring all the moves of your subscriber to figure out his preferences. Keep into account the traffic on your website, what products or services are the users interested in, and which are the pages they spend the most time. This will bring you interesting insights.

If the results of these tests seem inconclusive to decide which are the subscriber’s interests, you have another option: ask them. A survey is a good way to activate them and also to find out what are you interested in. Ask the questions to get the information you need and try offering some prizes to assure the participation.

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