Posts Tagged ‘newsletter’

How do you prepare the newsletter for Black Friday?

Sunday, November 11th, 2012

Black Friday opens the shopping season – it’s an important time to make your offer known to your subscribers. Even if you don’t get a purchase know, it’s best to make a good impression, so they will keep you in mind for the following period.This day is well known in US and it usually takes place in the last friday of November. In the last years this day has become more and more taken into account by Romanian retailers as well. Especially in the IT&C industry.

The time when the users expect the best offers to buy is coming, they will have a hard time making the choice, so make a difference.
Here are some things you need to take into account when you’re preparing the newsletter for Black Friday.

Plan it

When to send it’s a tough question the crowded times. On Black Friday and the following time till the holidays – the inbox will be full. You can’t guess the right time to send to avoid the crowded moments, so the strategy recommended is to send the emails soon enough so people can take advantage of the offer.

Make a difference

It’s moments like this when you need to have different offers based on subscriber’s activity. This will help you send firstly the offers to the active subscribers and, in case of delivery problems at the time you make sure the messages get to active adresses. With the active subscribers you make sure you get more conversions, instead of sending and delivering to old or unused emails.

Monitor the competition

You also may need to keep an eye on the competition. This will help you understand what you need to do to be different, what is your main benefit for your customers. This may not be in time for Black Friday but at least for the holidays.

Create efficient content for email newsletters

Sunday, July 22nd, 2012

After having established the segmentation criteria for your list and the frequency, you need to work on the content you are offering to your subscribers in order to get high indicators.

Having the permission and staying relevant are the essential elements in email marketing that can help you build a relationship. The second step is to find out what information your subscribers what to receive. A survey can be very helpfull with this. Also, ideas for content can come from carefully observing the indicators of the previous sent newsletters or the traffic ones on your website or blog. See what your users read and develop those subjects.

Generally, the subscribers will not be very happy with receiving only sales newsletters, you need content that will convince them about your products benefits.

Personalization helps

Your can personalizate your content so you can reach your target better. For example, using thelast name of the subscriber in the header of your message. „Hi, Andrew!” instead of just „Hi” can help you win his attention for the lines below.

Placing the important information

The important information needs to stand on the top of the newsletter in order to gain the reader before he abandons the email.

If you are using Womsend you will be able to analyze the click rate on every link according to it’s location. This way you can optimize the positioning of the information and other design elements in the newsletter.

The subject line- the key to high open rates

The subject is the first contact that your subscriber has with the email. It’s the only chance you have to convince him to open and read the information. A good subject line should be concise and based on facts, without metaphors.

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