Posts Tagged ‘open rate’

5 types of subject lines that will raise the opening rate

Sunday, October 28th, 2012

How to write the right subject lines so your subscribers will open the email? There is more than one answer to this question, there are many more ways to find the best subjects. Below there are some examples of subjects that will improve the opening rate.

1.     Question subject lines

The question subjects get more attention from the user and if your question is relevant for his interest they will want to find out the answer. Often the subscriber just scans between the many messages he gets and you need to awake his interest.

2.     Call-to-action subjects

Adding a verb that will call the user to action is very efficient in order to get clicks. When you use the right words you can make them curious to discover want you got for them. You need to have a verb to make the text more dynamic. Some of the most used verbs for call to actions are: see, find out, discover etc.

3.     Forbiding subjects

Although the fact that forbiding something will only make the other do it is a cliche, it isn’t used very often in marketing. In your direct communication to the user, a subject like: “Firstname, don’t open this email!” will have the exact opposite effect.

4.     Personalized subjects

Personalization helps you a lot in your relationship with the subscribers. Using his name in the subject line has bigger chances to convince him that your email suits him and his interests.

5.     Subject that say « You don’t have much time left… »

Subjects that say it’s urgent, that say that subecribers don’t have much time left to take an offer will determine them to act.

How to improve the open rate of an email newsletter

Thursday, June 30th, 2011

The open rate, the click rate and the conversion rate are three indicators that measure the efficiency of an email marketing campaign. These are there indicators that you have to observe constantly and find ways to optimize them in order to manage to raise these values.
Opening is the first step – the first action a user has to do to get in contact with the information from you. Below we detailed some recommendations to improve this indicator. But you have to be aware of the fact that the open rate is not an independent factor, so to have a high open rate you need to have a high deliverability rate, your emails have to get to your subscribers inbox to be opened.

1. The subject line and the “From” line

The subject line is one of the most important elements when it comes to determine a user to open or not an email. The subject is the most visible and the first opportunity you have to offer a reason why your email should be opened. The subject has to be a message that offers your subscribers an idea about what he will discover opening the email, something to tell them if the information is relevant for them or not. A good subject line is specific, not too long and attractive.
You have to pay attention to the “From” line also. Subscribers are not likely to open your emails if they don’t know who’s the sender.

2. Targeting and relevance

The interest of the readers in the information you send depends on how you segmented your list. The segmentation starts right when you collect the adresses. It’s recommended to set correctly the expectations of the people when they subscribe to have a list interested in what you want to communicate. The better you segment, according to the information you have about your subscribers, the more chances you have of offering relevant content, so of getting their attention and a higher open rate.

3. Frequency

If you send too often people will be irritated, and if you send too rarely they will lose their interests. What is the right amount? That depends on your product and on your list. To not disturb the best is to give your subscribers the possibility of choosing the right frequency for them, either when they subscribe, or later by other means.

4. Build a relationship

One of the most important factors that will bring you openings is trust. Deliver what you promised, don’t deceive your subscriber’s expectations, don’t promise unreal offers. Don’t abuse that permission they gave you when they subscribed.