Posts Tagged ‘unsubscribe’

How to avoid being reported as Spam

Sunday, June 16th, 2013

Consumers think of spam a bit different then marketing people.

Spam from marketing point of view – sending unsolicited emails. If you send newsletters to a person that didn’t give their consent to be put on your list, this means you are spamming.

The same is valid also from the legal point of view.

Spam for the consumer – any email they don’t desire, either is solicited or not.

So, if you have the accept of all the people in your list, you are covered legally and ethically, but you should also consider the reasons why subscribers may think of your newsletter as spam if tou want  to avoid reports.

Why subscribers think of your newsletters as Spam

1. They forgot they once subscribed

People subscribed to your newsletter, but haven’t heard from you in a while, so they forgot about the subscription.

What you should do:

You should set a newsletter frequency and stick to it. Don’t make pauses too big. Also, it’s good to send “Welcome emails” to new subscribers, you remind them about the subscription.

2. They can’t recognize the sender’s name

Users subscribe to the list of the X company, but receive email with another name.

What you should do:

You need to have the From line easy to recognize and consistent – don’t change it too often. If you what to communicate in the name of an influencing employee mention in the From line the name of the company.

3. Too many emails

If you are too eager to send a lot of emails and become intrusive, you will be reported as Spam.

What you should do:

As we said previously, it’s recommended to set a frequency, so people will know when to expect emails from you. Keep into account that subscribers inboxes is already very crowded and if you don’t need to send too often, don’t do it – that depends on how perishable is your information.

4. Your newsletters are not what you promised

The subscribers submitted his consent to a newsletter about laptop price offers and he gets photo cameras offers.

What you shoul do:

Stick to your promises.

5. Where is the Unsubscribe button

People just what to unsubscribe sometimes. If they can’t find an easy way to do it, they will push the Spam button to get rid of the email.

What you should do:

Don’t hide the Unsubscribe button, it’s better to keep it visible, in the header.

Mistakes that get you reported as a spammer

Monday, November 28th, 2011
Email clients make very accessible reporting unsolicited emails. To avoid black spots on your reputation and keep your delivery rate high you need to understand what may get your emails reported as spam and how to keep a lower spam rate.

What to avoid

1. Single opt-in subscription: collect the email addresses using a subscription with confirmation. This you will avoid sending emails to people that were subscribed by someone else and receiving your messages will determine them to report you as spam.

2. Using a “From” address of freemail or any other domain that isn’t yours it’s not a good idea. Your subscribers will be unable to identify you, you will have no credibility and they will report you. Another possibility is that your emails will get directly to Junk email folder. If you have a freemail address at “From”, for example user@yahoo.com and Yahoo servers don’t allow sending emails with their addresses, spam filters will give you a higher spam score and it’s most likely for your emails to get delivered in junk email.

3. Using a generic subject that doesn’t say anything about the content this message does not bring any reason for the subscriber to receive your information. Example: “Email newsletter November”

4. Using repeateadly the same message or a very similar one – if your newsletters have similar subject or even the same, you will not be able to convince anyone to open them more than once. After being repeteadly ignored, your newsletters are likely to go directly to Junk.

5. Misleading subject – using a misleading subject to bring more opens is a tactic that will not work on a long term. You will lose your credibility and if you don’t get a lot of spam complaints for misleading content, you will get less opens in your next newsletters.

6. Hidden unsubscription link – do not hide the unsubscription link or button, it will not help you at all. Subscribers have two ways to get rid of your newsletters: unsubscription or spam button. Give them the easy way to the first one.

Social links on your unsubscribe page

Tuesday, June 21st, 2011

Keep your subscribers closer with social media. WomSend has a new feature which will make it easier for you. Now you can add the links to your social accounts to your WomSend account.
These links will appear on the unsubscribe page of your email newsletters, this way you have a chance at keeping the users that will unsubscribe as fans or followers in social media. It’s another way to inform them, if they no longer want to receive emails.

You enter your WomSend account, the menu Configurations – tab Social links. There you can put links to your profiles on Facebook, Twitter, LinkedIn etc. These links and the text:”If you prefer other ways to stay in touch you can follow us on:” will appear on the unsubscribe page. And the user may want to keep receiving your news, but in social media.

Keep in touch in social media

Your subscribers may want to stop receiving your emails due to various reasons, but in case this reason is the fact that they no longer want to use email as a way to stay in touch with your business, you can offer them an alternative by proposing that they should follow you on social media to stay up to date with your news and special offers. This way you can get your list to like you on Facebook and follow you on Twitter.

Cleaning your list based on indicators

Friday, June 17th, 2011

In email marketing a cleaned list, with valid email adresses and with subscribers that gave their permission to receive emails is very important to have good results.

Your email marketing list can have invalid email adresses due to various reasons: the email adress was filled in incorrectly, deliberately or not or the adress was not filled in by the actual owner or the adress has expired

You can clean efficiently your list based on the indicators of your previous campaigns.

Spam complaints rate

Spam complaints rate is one of the most important indicators to evaluate a newsletter. To avoid a raised spam complaints rate your list must have only email adresses gathered with the permission of the owner, have a double opt-in subscription form and always include an unsubscribe link in your emails.

When you are cleaning your list you have to be aware of this indicator, identify the email adresses that reported you as spam and erase them from your list in order to stop sending them newsletters and compromise your future campaigns. Using WomSend this will automatically be done.

Bounce rate

The bounce rate represents the adresses to which your email wasn’t delivered. This happens because of some temporary errors (either the email account has a full inbox, or the connection with the server was not possible) or a permanent error – the email adresses in your list are not valid. A raised bounce rate is sign of an old and inactive list or that the gathering of the adresses was not done right.

You have to maintain this indicator to a lower value by eliminating those adresses that bounced. The bounce rate is an indicator for the ISP (internet service provider) and will have negative consequences on your reputation.

The bounce rate and also the spam rate can be mantained at a low level by eliminating the old and inactive adresses from your list. Check your subscribers and eliminate the ones that hav not opened your messages for 3 or 4 months. It’s highly possible that this email adresses will become inactive or invalid in your future campaigns.

Unsubscribe rate

The unsubscribe link needs to be functional. So, when a subscriber requested to be unsubscribed from your newsletter his adress would be erased from your list. Continuing to send the messages and ignoring his wish will only raise the spam rate and affect negatively your reputation. Also you should keep in mind that the unsubscribe process should be easy, easier than hiting the spam button.

How to evaluate a campaign

Monday, February 14th, 2011

Email plays an increasingly important role in all aspects of today’s marketing and customer relationship management strategies. Successful email marketing can get high response rates with very low cost, compared to other marketing media.

The impacts of email marketing are more measurable than for most other forms of marketing. So, at the end of every email marketing campaign, the evaluation is very important. During it you can determine whether or not the email marketing is effective for you, if you have reached the purposes you have established at the beginning and learn how to improve your further actions.

Reports on email marketing campaigns can provide insights by evaluating past campaign performance. You need to evaluate the following indicators at the end of your campaign: delivery rates, open rates, click-through rates, unsubscribe rates, conversion rates, spam complaint rates.

Delivery Rates

This indicator is influenced mostly by spam filters and the validity of addresses in you lists. More and more permission-based emails end up blocked or redirected because of spam filters.

The ways to improve the delivery rates are asking your subscribers to add you in their address book, keeping a clean list, honoring the unsubscribe requests and being careful with the spam complaints.

Open Rates

To make sure you get high open rates, the relevance and the recognition are very important, make sure you are sending interesting information for your subscribers and the “From” contains your company name so the receiver will recognize you instantly.

The subject line might be a problem if your open rates are low. Also a low open rate might be a sign that your newsletters are not reaching the inbox of your target, but the junk mail folder.

Click-Through Rates

The key to getting high click-through rates from your message is relevance and personalized content.

One tip is to address recipients by name. Another great way to keep your click through rates up is the way you segment, stay relevant and your subscribers will be interested in further information.

Pay attention where you put your links. Make your desired action clear to recipients with prominently displayed links and big “click here” buttons.

Unsubscribe Rates

Analyze your unsubscribe requests carefully. If the unsubscribe rate is high, maybe you should think again about the information you are sending, maybe there is a discrepancy between what you are promising and what you are delivering.

Unsubscribe requests can be reduced by letting your subscribers choose (e.g., frequency of emails and updates, choice of topics or product offerings). You need to build relationships with customers and prospects, putting them in control.

Conversion Rates

The conversion rate indicate the rate of prospects that have answered to your call to action (e.g., purchase, forward to friends, fill in a form, phone call, etc.) Your conversion rate is a measure of relevancy. Make a clear call to action and make it easy for recipients to understand.

Spam complaints

This indicates how many people have marked your email as spam. This indicator has a high influence on your reputation and you have to be careful about it.

To avoid a high spam complaints rate you need to make sure your unsubscribe link is visible and working. Many users will use the “spam” button as a way of getting rid of email they no longer want as an alternative to the unsubscribing process, if it’s too difficult to use.

People quit newsletters having different reasons: you send too many emails, the information is not interesting or they simply have changed preferences.

Many unsubscribe requests is not something you wish for, but spam reporting is much worse.

10 things to do to get out of spam

Friday, November 12th, 2010

Spam has become a daily issue for the internet user. Botnets, networks of virus-infected computers, are used to send high volumes of spam and uninformed marketers buy lists and send messages without any permission from recipients.

And this way each user receives every day unsolicited e-mail, so every message sent is suspicious to be spam. The immediate consequence is that the big Internet Service Providers (Yahoo, Gmail, Hotmail, etc) are trying to protect their users by setting up very exigent spam-filters.

Don’t be a victim of spam filters: take care of your e-mail

Spam-filters are more and more specialized in order to cope with the dimension of junk e-mailing. To be sure that your e-mail gets to your customer you have to know how spam filters work and adjust your email campaigns to their criteria.

1. Your reputation is crucial for your e-mails.

Yes, the ISP’s like Yahoo, Gmail, Hotmail use filters based on reputation.

Your reputation is a score associated with your IP and your domain. The score is calculated based on the bounce rate, open rate, report-spam rate and other actions of your user (clicks in the message, replies, clicks on “not spam” , etc ).

2. Unsubscribe option is mandatory.

The e-mail must have an unsubscribe link which users can use when they want to stop receiving your e-mails. If you have this link and it’s visible, you are trustworthy is the eyes of your subscribers.

You have to make the unsubscribe process easy, so your subscribers won’t choose to go to report-spam button.

3. Customize your message.

You can use the name of your subscribe in the subject or the body of the e-mail.

Also use other personal data provided by the users.

It’s recommended to use this data to send relevant messages to every subscriber.

4. Be careful with the frequency of your e-mails.

If you send too often this may be disturbing and it may determine the subscriber to report them as spam.

Too rare messages may make your subscriber forget why she once subscribed to your newsletter or even forget she subscribed.

5. Use “Double opt-in” subscription.

This way your subscriber has to double check when he subscribes to your newsletter: the subscribtion request is followed by a confirmation. He will only start to receive your newsletters after he confirms by clicking the confirmation link.

This is important for the authentication, because people can put the wrong e-mail address, or use another person’s identity.

6. Encourage your subscribers to add you in their Address Book.

This can be done through various methods: on the subscribtion page, on the page they get after sending the form, in the confirmation e-mail or in every other e-mail they receive after subscribing.

7. Use the right words

Good content is one of the spam filters criteria.

The simplest way to avoid getting stuck in the Junk Mail by using certain words is to test. You can send to some email addresses test messages, if they enter the Junk folder you know you have to make some changes.

Key words are an important factor but if you have a good reputation you might get away with some bad keywords.

8. Always monitor the list

The bounce rate (messages rejected by the server because the addresses are no longer valid) of your messages is a very important indicator for your reputation.

If the bounce rate is big your IP or domain can be blocked. To avoid a big bounce rate you need to keep your list up-to-date. Monitor the openings of your messages and remove the addresses that are not active.

9. The formatting of the email is important.

A simple one will keep you far from the spam filters. Don’t use to many colors, font types, images, etc. If you send messages in HTML format, include a text alternative and check if your html is valid. For validation you can use validator.w3.org.

10. Get interactive with your subscribers.

From time to time send an email that looks more personal and try to get an answer to it.

For example you can send a message with a question for your subscribers and offer a prize to encourage many answers. This will help you activate some of those inactive addresses and at the same time it might add up to your reputation score.

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