1. Easy to find and to notice
It’s very important for the form to catch the attention of the visitors to get as many submissions as you can. For it you need to have a sign up form for your newsletter that pops out through the way it is designed and positioned in the site. The ideal situation is when you can put the form directly in page, not a lead to another page. You can do this only if you have very few spaces to fill.
2. Fewer boxes to fill
Don’t ask the subscribers for information you don’t need. Try to make the sign up form as simple as you can and make them fill only the information you really need and you will use further for suegmentation. You don’t want to scare them away with a million boxes to fill.
The goal of the form is to get submissions, and further information you can also require with a preference center or a survey.
People are skeptical about completing forms and that’s because they don’t really now what’s going to happen with their personal data. In you form you should mention your policy about personal data. The most important recommendation concerning your list is not to rent it, but if you insist on renting it, be clear about it in a disclaimer below your form.
4. Be specific about your newsletter: what are they about and frequency
This is the part where you need to sell your newsletter – convince people to sign up.
You need to make them give you their email by telling what you have to offer: what information they will receive and when. So, you will need to have an intro above your form with this info. By saying this things you are setting the expectations of your potential subscribers and by being fair you can prevent unsubscriptions.
5. Call to action buttons
To make your submission button catchy you can try to say very clearly what’s about to happen after sending the form. This means that a button called “Sign up” will be better than a simple “Send”.
6. Signing up incentive
Offering an incentive for every subscription may be a good reason to determine the users to give you their email. The incentive may be a discount, a document (a tutorial, for example), a voucher.